Privacy Policy

1. Introduction

The operators of this website, Pattern Inc. ("we," "us" or "our"), respect your privacy. This Privacy Policy describes how we collect, use, and share your personal data when you use the website or make purchases from the website (collectively, our "Services"). We are an authorized vendor of Eastpak^®, a division of VF Outdoor, LLC and its affiliates in the United States ("Eastpak") operating the website under the authorization of Eastpak.

We are providing the products and services. We may share your information with Eastpak, but only as described herein. If we share your information with Eastpak in accordance with this Policy, then Eastpak may also use your information in accordance with Eastpak's Privacy Policy.

The purpose of this Notice is to inform you about our privacy practices and to ensure that you understand the purposes for which we collect and process your personal data. The following is a brief summary of the manner and purposes for which we process your personal data.

2. Application

This Notice relates to your personal data, i.e. data about you, an individual, from which you can be identified.

This Notice therefore does not apply to any data insofar as it is held, processed, disclosed or published in a form which cannot be linked to a living individual (such as anonymised data, aggregated data, or data which, in a given form, cannot be identified, directly or indirectly, with a specific individual ("Anonymised and Aggregated Data"). We reserve the right to generate Anonymised and Aggregated Data extracted out of any databases containing your personal data and to make use of any such Anonymised and Aggregated Data as we see fit.

3. Changes to the privacy policy

We may update this Notice from time to time and the updated version of this Notice will be effective upon posting on the Services. Please check this page to review the most up-to-date version of this Notice.

4. Responsibility for data control and processing

Where your personal data is collected and processed in connection with our Services, Pattern Inc. is the entity which is responsible for processing the data. If you have any questions or concerns about Pattern's use of your personal data, please contact Jed Brunson, Chief Information Officer, at privacy@pattern.com.

5. Country of processing

We operate the Services from the United States of America (\'93USA\'94) and our data collection and processing activities take place in the USA. Accordingly, data collected from users when using our Services is collected in the USA. We store and otherwise process data (including personal data) through third party cloud service providers and other IT service providers which may be located or which may operate in other countries.

6. How we collect and use your personal data

1. Information That You Provide Directly or Authorize Someone Else to Give Us. We may ask you to provide certain information including, but not limited to your name (including names of individual officers and representatives of corporate suppliers or customers), title, email address, company name, mailing, delivery, payment and/or home address and telephone number. We retain messages you send through the Services, and any other data you provide to us. We use this data for our business purposes related to the Services, including fulfilling orders for products purchased on our storefronts and as further detailed below.
2. Cookies. When you use the Services, we sometimes send one or more cookies (small text files containing a string of alphanumeric characters) to your computer that uniquely identify your browser and enhance your navigation on the Services. A cookie may also convey information to us about how you use the Services (e.g., the pages you view, the links you click and other actions you take) and allow us or our third-party analytics tools we use to track your usage of the Services. There are at least two different types of cookies: persistent and session cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent use of the Services. Persistent cookies can be removed by following your web browser's directions for removal of cookies. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to notify you when a cookie is being sent. However, some features of the Services may not function properly if cookies are disabled.
3. Log File. Log file information is automatically reported by your browser each time you access a web page. When you access or use the Services, our servers (and third-party service providers we use such as Google Analytics) may automatically record certain log file information, including but not limited to your web request, Internet Protocol address, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on the Services, domain names, landing pages, and pages viewed.
4. Clear GIFs/Web Beacons. Clear GIFs (also known as web beacons) allow for the tracking of a user's response to an email or usage of a website in a manner that does not reveal personally identifiable information. We (and third-party service providers we use) may use clear GIFs or similar technologies to assess responses to emails and usage of the Services. For example, we may use clear GIFs to track when emails are opened, and which links are clicked by recipients. You can disable certain abilities of clear GIFs to capture information by blocking cookies.
5. Device Identifiers. When you access or use the Services using a mobile device, we may access, collect, monitor and/or remotely store one or more "device identifiers," such as a universally unique identifier. Device identifiers are small data files or similar data structures stored on or associated with your device that uniquely identify your device. A device identifier may consist of data stored in connection with the device hardware, operating system or other software, or data sent to the device by us. A device identifier may convey information to us about how you browse and use the Services. A device identifier may remain persistently on your device to enhance your navigation on the Services. Some features of the Services may not function properly if use or availability of device identifiers is impaired or disabled.
6. Advertising Identifiers. Advertising identifiers are unique strings associated with your mobile device that are provided by the operating system. Certain advertising identifiers may be modified or disabled by users in the operating system's settings.
7. Location Data. When you access or use the Services using a mobile device, we may access, collect, monitor and/or remotely store "location data," which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your device. Location data may convey to us information about how you browse and use the Services. Some features of the Services, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.
8. Commercial Communications. Insofar as permitted under applicable law, we may use the information we collect or receive to communicate directly with you in relation to the Services or related services we offer. Subject where legally required to your consent to receiving such communications, we may use the information to communicate with you in relation to other services that we and our affiliates offer.\'a0 For example, we may use the information to send you emails containing newsletters, promotions and special offers. We may also use the information to send you service-related notices (e.g., account verification, technical and security notices).
9. Use of Certain Service-Type information. We may use information from cookies, log files, device identifiers, location data, clear GIFs and other tools to: (i) remember information so that you will not have to re-enter it during your visit or the next time you use the Services; (ii) provide custom, personalized content or information to you or others; (iii) monitor the effectiveness of the Services; (iv) monitor aggregate metrics, such as total number of visitors, traffic and demographic patterns; (v) diagnose or fix technology problems; (vi) provide advertising to your browser or device; and (vii) conduct research or surveys.
10. Use of information with Your Consent. We may use your information for any other purpose for which you provide consent.

7. Automated decision-making

We do not envisage that any decisions will be taken about you based solely on automated decision-making that will have a significant impact on you. However, we will update this Notice if this position changes.

8. The purposes for which we use your personal data

The purposes for which we collect and store your personal data are the following:

1. To enable us to deliver the Services to you and to enable you to use them efficiently;
2. To perform our contractual obligations to purchasers of products on the website and to fulfill website orders;
3. Insofar as permitted under applicable law, to communicate with you in relation to the Services;
4. To personalize, test, monitor, improve and upgrade the Services;
5. For loss prevention purposes and to protect and enforce our rights and meet our obligations to third parties ;
6. To meet our legal obligations and the regulatory requirements to which we are subject, if necessary to assist law enforcement and respond to subpoenas or court orders; and
7. For our internal business purposes, such as compiling and analyzing usage information for general operational, statistical and business purposes.

9. Your responsibilities

It is important that the personal data we hold about you is accurate and current. If you provided us with any details of personal data, please keep us informed if such details change.

10. Legal basis for processing your data

The processing of your information is lawful on the basis of the following:

1. Where relevant, the fulfillment of our contractual obligations to you or at your request prior to entering into a contract with us, where we process your information at your request as part of the Services;
2. Compliance with legal obligations to which we are subject, including to comply with legal process (see further below);
3. our legitimate interests in (among other things) providing and administering the Services, conducting commercial research, improving and maintaining the Services, personalizing and tailoring content made available to you through the Services, protecting the security or integrity of our databases, protecting our business or reputation, taking precautions against legal liability, dealing with our assets in the event of a business change (see further below), protecting and defending our rights or property, required institutional risk control, or for resolving disputes, investigating and attending to inquiries or complaints with respect to your use of the Services; and
4. where none of the above applies, where relevant, we may rely on your consent for the processing of your data.

11. How we may share your information

1. Business Associates and Service Providers. We may share information about you with third-party business associates and service providers that perform services on our behalf in connection with the Services, for examples, providers of information technology support services, payment processing systems, or data analytics services. Where your information is shared with such third parties, we ensure that the third-party service provider will deal with your information only on our behalf and on our written instructions and solely for the benefit of our business (and not for its own benefit).
2. Product Manufacturer. Where necessary, we may provide details of an order including your personal information to Eastpak, who are the manufacturer of the products sold on the website. We would only disclose personal information of a purchaser to Eastpak if this is necessary to address any specific customer service issues or related to a customer product warranty claim.
3. Business Change. If we become involved in a merger, consolidation, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution or other transaction, or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information to successor party or parties in connection with such transaction or change in ownership or legal structure.
4. Necessary Disclosure. We may disclose information about you to third parties to: (i) enforce or apply our contractual or legal rights; (ii) comply with laws, subpoenas, warrants, court orders, legal processes or requests of government or law enforcement officials; (iii) protect our rights, reputation, safety or property, or that of our clients or others; (iv) protect against legal liability; (v) establish or exercise our rights to defend against legal claims; or (vi) investigate, prevent or take action regarding known or suspected illegal activities, fraud, violation of our rights, reputation, safety or property, or those of our users or others; or as otherwise required by law.
5. Sharing Information. We may share certain service-type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear GIFs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third-party business associates who may use such information for the purposes described in the section titled "How We Collect and Use Information."
6. Aggregated Data. As mentioned above, we may also aggregate or otherwise strip information of all personally identifying characteristics and may share that aggregated, anonymized data with third parties or publish it. This data does not personally identify you and helps us to measure the success of the Services and their features and to improve your experience. We reserve the right to make use of any such aggregated data as we see fit.

12. How we protect your information

We take certain physical, technological and administrative measures to protect the information you provide through the Services against loss, theft, and unauthorized access, use, disclosure or modification. However, we cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Services may not be accessed, disclosed, altered or destroyed. Email sent to or from the Services may not be secure. You should use caution whenever submitting information online and take special care in deciding what information you send to us via email.

We cannot guarantee that transmissions of your personal data will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners. We assume no liability for disclosure of your information due to transmission errors, third-party access or causes beyond our control.

13. Your choices about your information

1. Controlling Your Settings. You can limit your browser or mobile device from providing certain information by adjusting the settings in the browser, operating system or device. Please consult the documentation for the applicable browser, operating system or device for the controls available to you. You can also stop receiving promotional emails from us by following the unsubscribe instructions in those emails. Note that unsubscribe is not available for certain emails concerning your relationship or dealings with us (e.g., emails sent to customers in relation to purchases made using the Services).
2. Do Not Track. At this time, we do not recognize "do not track" signals sent from web browsers. In some cases, your browser may offer a “Do Not Track” option, which allows you to signal to operators of websites, mobile applications, and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and/or across different websites and mobile applications and services. Disabling tracking mechanisms may disable certain features of the Services. To disable tracking, please consult the documentation for your browser, operating system or mobile device. For some devices, it may not be possible to disable tracking mechanisms. You may also disable tracking by certain third-party services by opting out:
   
   Google Analytics
   https://tools.google.com/dlpage/gaoptout/ (Opens in new window)
   
   ScorecardResearch
   http://scorecardresearch.com/optouttag.aspx (Opens in new window)
   
   AdChoices
   https://youradchoices.com/choices-faq

14. How long we keep your information

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

15. Children's privacy

he Services are not directed to children and are intended for use by adults only. We do not knowingly collect information from individuals under 16 years of age. If you are under the age of 16, please do not submit any information through the Services.

16. Third-party sites and services

The Services may reference or provide links to other websites, applications, or resources. If you access any website, application, or resources provided by a third party, our Privacy Policy will not apply. Your interactions with such websites, applications, and resources are subject to the privacy policies of the third parties that operate them. Please review those policies carefully to understand how those parties will treat your information.

17. California privacy rights

1. California Consumer Privacy Act. If you are a California resident, the information below applies to you. Certain terms used in this section have the meanings given to them in the California Consumer Privacy Act of 2018 (“CCPA”).
2. Categories of Personal Information we have collected from or about our customers in the preceding 12 months.
   
   
   • Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
   • Characteristics of protected classifications (e.g., gender, age)
   • Commercial information (e.g., products or services purchased, purchase history)
   • Internet activity (e.g., browse or search history)
   • Geolocation data (e.g., latitude or longitude)
   • Audio, electronic, or similar information (e.g., recording of guest service calls)
   • Inferences drawn from any of the above (e.g., preferences or characteristics)
3. Categories of sources from which we have collected Personal Information about customers.
   
   
   • This website
   • Storefronts on various online marketplaces
   • Our and our affiliates’ websites
4. Business or commercial purposes for which we have collected Personal Information about customers in the preceding 12 months (for more information, see the Purposes for Which We Use Your Personal Information section of this privacy policy).
   
   
   • Performing services, including selling products, providing customer service, processing or fulfilling orders and transactions, providing customer service, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
   • For analysis including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
   • Marketing and promotional communications;
   • To personalize, test, monitor, improve and upgrade the Services;
   • For our internal business purposes, such as compiling and analyzing usage information for general operational, statistical and business purposes; and
   • Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity.
5. Categories of Personal Information we have sold about customers in the preceding 12 months.
   
   
   • None.
6. Categories of Personal Information we have disclosed for a business purpose in the preceding 12 months.
   
   
   • Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
   • Characteristics of protected classifications (e.g., gender, age)
   • Commercial information (e.g., products purchased, purchase history)
   • Internet activity (e.g., browse or search history)
7. Non-Discrimination.We will not discriminate against you because you exercise your rights. For example, we will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, or do not sell request.
8. Your Rights. You have the right to make the following requests under the CCPA:
   
   
   • Access Request: request that we disclose any or all of the following information
     
     
     • Categories of Personal Information (“PI”) we collected about you during the preceding 12 months
     • Categories of sources from which Personal Information is collected
     • Business or commercial purpose for collecting or selling Personal Information
     • Specific pieces of Personal Information we collected about you
     • Categories of Personal Information we have sold about you
     • Categories of third parties to whom the Personal Information was sold
     • Categories of Personal Information disclosed about you for a business purpose
     • Categories of third parties to whom Personal Information was disclosed for a business purpose
   • Deletion Request: request that we delete Personal Information that it collected from you
   • Do Not Sell My Info: request that we opt you out of the sale of your Personal Information
9. Submitting Requests. You can exercise any of your rights under the CCPA by emailing us at privacy@pattern.com or via mail at:
   
   Pattern, Inc. Privacy
   c/o Eastpak.com
   1633 Innovation Way, Suite 300
   Lehi, UT 84043
10. Shine the Light. Under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of information to third parties for the third parties' direct marketing purposes. To make such a request, please send an email to privacy@pattern.com with "Request for California Privacy information" in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide to you via email a list of the categories of information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the third parties' names and addresses. Please note that not all personal data sharing is covered by Section 1798.83's requirements.

18. Nevada residents privacy rights

Nevada law gives Nevada consumers the right to request that a company not sell their personal information for monetary consideration to certain other parties.  This right applies even if their personal information is not currently being sold.  If you are a Nevada consumer and wish to exercise this right, please submit your request by contacting us via the Contact Us link.

19. Questions/contacting us

If you have any questions regarding this Privacy Policy or if you wish to make a request in accordance with paragraphs 17 or 18 above, you may email us at privacy@pattern.com or contact us by mail addressed to:

Pattern, Inc. Privacy
c/o Eastpak.com
1633 Innovation Way, STE 300
Lehi, UT 84043

Effective and last updated [ ]